The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide

Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago.

The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering has quickly expanded to include gel polishes and paints, builder gels, tools, salon essentials, furniture and apparel, and its number of monthly customers reaches over 10,000.

Online and in-person training is also available via the brand, and its education team scooped Nail Team of the Year at the Scratch Stars Awards 2024.

“Our mission is to ensure high-performance products are accessible to all,” says a spokesperson for Glitterbels.

But it’s not just its products that have expanded – the brand boasts a US HQ, as well as its Staffordshire base in the UK, and is stocked in hundreds of beauty supply stores across the globe, from the Netherlands to Australia. With brand ambassadors worldwide, Glitterbels is dedicated to providing guidance to pros internationally. “Nail technicians who shop and follow Glitterbels feel more like a community, rather than a group of customers,” continues its spokesperson.

“With open support groups and a dedicated customer service team, Glitterbels provides ongoing guidance to nail techs. The team shares tutorials, blogs and live videos, with knowledge on how best to use products. The education team can also be found in the comments of social media posts, offering top tips and advice on any problems customers may be facing.”

Fun fact: One of Glitterbels’ most popular products is Brush On Builder Gel in Dolly.

A passion for community is also clear via events, designed to excite pros and immerse them in the signature pink and magical aesthetic of Glitterbels. In June, the DreamFest event in Manchester welcomed around 400 attendees to shop the brand, network, learn and immerse in fun social media activities, including celebrity fans of Glitterbels.

The brand is sponsoring renowned competition, Nailympia London 2024, as it marks its 20th anniversary at the Salon Beauty trade show (13-14 October) – where Glitterbels is exhibiting. Its dedication to encouraging creativity and supporting global talent perfectly aligns with Nailympia’s values, as the spokesperson concludes: “At the heart of Glitterbels is a passion for creativity. This is something we try and showcase within all aspects of our business, so we love seeing the talent involved in the nail industry and take pride in supporting nail technicians during their journeys.”

Explore the Glitterbels brand via www.glitterbels.com

Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK

For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments.

From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to meet the needs of salons, barbershops, beauty, nail, hair and spa spaces across the world. Today, the company is a globally recognised brand, known for its innovation, quality and commitment to sustainability.

REM UK has been a stalwart supporter of Nailympia London for more than 15 years, donating its nail desks year-on-year to the arena, which presents the smart and professional air to the competition that the industry now expects.

The evolution of REM

REM’s journey began in the early 20th century, originally focused on producing electrical hairdryers. Over the years, the company expanded its product range to create a diverse array of salon furniture and equipment. The brand we recognise today was officially established in 1995, based in the heart of the Pennines and has since flourished, employing a skilled workforce of around 90 people.


A key factor in REM’s success has been its continuous investment in state-of-the-art technology. This commitment to innovation has allowed REM to remain competitive in a global marketplace, providing salons with high-quality, British-manufactured products that stand the test of time.

The importance of buying British

REM stands as a reminder of the value of investing in British-made products. While they may come at a higher price than their foreign counterparts, the quality, craftsmanship and longevity of British-made goods often far outweigh the initial cost.

Supporting British manufacturing is not only a way to ensure you receive a superior product, but also helps sustain local industries and jobs. By choosing British, customers reduce their carbon footprint by cutting out the need for long-distance shipping, whether by land, sea or air. REM champions this philosophy, emphasising the importance of preserving the UK’s industrial heritage and nurturing the unique skills that have been passed down through generations.

Urban Rose Beauty, London

Trend-setting salon styling

Designing your dream salon involves more than just selecting furniture; it’s about curating an environment that reflects your brand’s personality and enhances the overall client experience,” explains a spokesperson on the design team. “At REM, we understand the importance of combining aesthetics with functionality, which is why we offer an extensive range of customisable salon furniture options.

“Whether you’re drawn to calming earthy tones, sleek neutrals, vibrant hues or charming pinks, REM has everything you need to bring your salon vision to life.

“The team at REM works to provide high-quality products that are as durable as they are beautiful,” the spokesperson continues. “There’s an extensive range of fabrics and laminates, presenting the perfect combination of materials to match any salon’s aesthetic. From styling chairs and wash units to reception desks, nail stations, pedicure thrones and mirrors, each piece of furniture can be tailored to suit any chosen colour palette.

Customisation is key to creating a space that truly reflects a brand’s identity and the REM team will assist in developing a cohesive colour scheme to transform ideas into a functional and visually stunning space.”

The REM UK team

Sustainable initiatives at REM Earth

“The world is realising the need for change in how we think, work and live to reduce carbon footprints and achieve net zero,” reveals Trevor Lingard, commercial director at REM. “While global efforts vary, in the UK, we must lead by example. REM recognises the urgency of adapting to climate challenges and is committed to making a meaningful impact, regardless of others’ actions.

“By partnering with the Green Rose Project, REM is expanding its REM Earth project to develop sustainable, net zero targeted products for salons. This initiative aims to reduce our carbon footprint by 25% over the next two years by optimising processes, cutting energy use and improving fuel efficiency.”

Committed to reducing its environmental impact through innovative practices in furniture packaging and waste management, its specialised protective bags have replaced plastic, bubble wrap and pallets, offering eco-friendly furniture delivery that reduces waste and enhances the customer experience.

“We repurpose surplus pallets for internal use and convert damaged ones into firewood,” continues Trevor Lingard. “Waste wood is also given to employees for home heating, reducing waste. Sawdust from our timber manufacturing is reused by local farmers as animal bedding. Fabric waste is repurposed into soft toys for charity, turning waste into a positive force. We also collaborate with suppliers to reuse cardboard in product deliveries, ensuring a sustainable packaging cycle.”

Nail’d It London

Uniting for a greener future

JUST ONE Tree is a non-profit organisation focused on restoring entire ecosystems, working in deforested areas such as Kenya, Madagascar, Indonesia and Nepal. By partnering with Eden reforestation projects, the company is helping to restore forests, improve biodiversity and protect the habitats of endangered species. REM’s involvement in this underscores the company’s commitment to not only producing high-quality salon furniture, but also ensuring a healthier planet for future generations.


REM UK’s more than 100-year journey is a testament to the strength of British manufacturing, innovation and craftsmanship. As the company continues to grow and adapt in an increasingly globalised and environmentally-conscious marketplace, it remains committed to producing superior salon furniture that supports local industries and preserves the environment. Through its dedication to sustainability and its focus on quality, REM is ensuring that its legacy will endure for many years to come.

www.rem.co.uk

*Lead image shows Nail’d It London

Nailympia San Antonio 2024: A New Chapter in Nail Artistry

Get ready for an extraordinary celebration of nail artistry as the second Nailympia San Antonio is set to take place on 15-16 September. This event marks a significant milestone in the partnership between Nailympia and Informa Markets, who announced their collaboration with the BolognaFiere Group and the Professional Beauty Association last year. This joint venture promises to deliver a remarkable series of beauty events across the US, and Nailympia San Antonio is a key highlight in this journey.

A Landmark Collaboration
In partnership with Premiere Beauty Shows, Nailympia San Antonio is poised to showcase the pinnacle of competitive nail artistry. Competitors from around the globe will converge at this prestigious event to demonstrate their skills and creativity in a vibrant, challenging environment.

Exciting Competitions & Categories
The competition floor in San Antonio will host six live events:
– L&P Acrylic Tip & Overlay
– L&P Acrylic Sculpture (with Perfect Match)
– The Joy of Nails
– Stiletto Nails
– Salon Nails
– Reality Nails – themes given in the arena

In addition to these live events, there are four turn-in (postal) categories where participants can showcase their innovative designs:
– Flat Art – theme – Texas Desert-Scape
– Runway Nails – theme – Ranch Life
– To Stiletto & Beyond – theme – Nasa Johnson Space Center
– Extreme Nails Styling Poster – Open theme (email jpeg/tiff)

Compete for Prestigious Trophies
Nailympia San Antonio offers competitors the chance to vie for two significant trophies in 2024

1. The 2nd Nailympia Americas Cup: To qualify, participants must compete in Nailympia Mexico and one of the two USA locations – either Nailympia Orlando or Nailympia San Antonio. Scores from Stiletto, Joy Of Nails, Salon Nails & Flat Art will determine the winner, to be announced on 16 September 2024 in San Antonio.

2. The 2nd Nailympia Premiere Cup 2024: Competitors must participate in both Nailympia Orlando and Nailympia San Antonio at the Premiere Beauty expos. Scores from L&P Acrylic Sculpture, Joy of Nails, Salon Nails, Flat Art & Reality Nails will be tallied to crown the winner.

Join the Competition
Nailympia San Antonio 2024 is a golden opportunity for nail artists to showcase their talent on a grand stage. Registration is now open and all aspiring participants are encouraged to secure their spot. Don’t miss out on this chance to be part of one of the most exciting nail competitions in the world.

For more details and to register, visit [Nailympia San Antonio 2024](https://nailympia.com) and follow updates on all official social media channels.

Embrace the opportunity to shine in San Antonio and become a part of the legacy that Nailympia continues to build in the nail art community

Entry is NOW OPEN for Nailympia London 2024!

Join us for the world’s biggest nail competition, celebrating 20 years this year at ExCel London on 13-14 October!

This competition blends a mix of online and arena categories, making it available to EVERYONE!

We have 19 fantastic categories (9 arena and 10 online) and 3 divisions – click here to enter today! 

 

ARENA

Gel Polish

LED Hard Gel Tip & Overlay (traditional French)

L&P Acrylic Sculpture (traditional French)

Perfect Match

Joy of Nails

French Twist 3-Shape Challenge

Salon Nails

Stiletto Nails

Fantasy Complete Look

 

ONLINE

To Stiletto & Beyond

Extreme Nail Styling Poster

Mixed Media Boxed Art

Flat Art Boxed Art

Art on Nails

Design Nails for Album Cover

Poster Manicure

Poster Pedicure

Reality Nails

Runway Nails

You can see the themes for this years categories here.

 

Nail Art Themes for Nailympia London 2024 released!

Nailympia London 2024 celebrates our 20th year, and we have both ONLINE categories and LIVE ARENA categories taking place! <

Entry is set to open next month (watch this space) but we like to give you a bit of insight into the art themes for this year.

ONLINE entries are submitted as photographs, video and some with text and they will be open for submission from May 2024.
The submission window for ALL ONLINE categories will close mid-August.

So what are you waiting for – now that you have the themes you can get designing and crafting your competition nails…
We can’t wait to see what you’ve got this year!


THE THEMES FOR ART CATEGORIES AT NAILYMPIA LONDON 2024

To Stiletto & Beyond: Botanical Gardens
Runway Nails: Industrial Revolution
Reality Nails (3 nails – 3 themes): Geometric Chic / Vintage Vibes / Gothic Grandeur
Flat Art Boxed: Sacred Symbols
Design Nails for an Album Cover: Electro Pop
Art On Nails: International Sporting Events
Extreme Nail Styling Poster: Open Theme
Poster Pedicure: Open Theme
Poster Manicure: Open Theme
Mixed Media: Open Theme

Olena Oezman – 2022 & 2023 Global Cup winner

“I have met a lot of people on the competition floor, and each of us has different values on what drives us to take part in a competition for the first time and even more, to keep on competing. Let’s be honest, it’s not always easy and definitely not always joyful to be a competitor,” shares Olena Oezman. “Most people only see the ‘end result’ and the performance on the competition floor. There’s in fact, so much more behind it. One needs to integrate the training process into everyday life, take time for practice and invest in learning. Also, if you aim better results, you automatically face self-doubt, and it’s a huge personal growth journey. Behind this decision, everyone has their own ‘why’ that drives them.
“I came to the competition arena due to curiosity, without any expectations, but to have fun. The atmosphere was overwhelming and showed me a world of nails I’d never imagined. But the reason I stayed? I driven by excellence! There is no perfection! However, there is excellence, and I set myself a goal to reach it. 
“I want to motivate everyone to try competing and see how they feel, what it does for a person. And observe if there is any special ‘why’ for them behind it. One person’s ‘why’ will be very different to another’s and that’s great, as not everyone is destined to compete. It doesn’t make you a less valuable nail professional. However, competing can be so much fun. For me, I figured out that competing and the criteria helped me to do nails I’d never thought possible. Competing gave me self-doubt, but also self-belief. It made me weak but also very strong. It brought envy, but it also brought very deep friendship.
“Winning the Nailympia Global Cup the first time was very special for me, because I did it. But, due to covid, some competitors did not take part, and I had many points, so my win was relatively predictable. And, you know, the thing about excellence, is you achieve excellent results under pressure, in a challenge, unpredictable and not by coincidence!

“The second Nailympia Global Cup was for me! For my personal vision of my abilities and strength. This cup was hard. I did not not have the usual circumstances for practice, I had some health issues, and some new, huge and important projects. It was challenging and at the same time, a wonderful journey. The 2023 cup is definitely more meaningful to me, even though I enjoyed them both enormously.

“Also, winning the first Nailympia European Cup in 2022 was great, as it was the first one ever given, and I generally like the word ‘first. The best combination, winning it for the first time! It’s a great cup for European competitors to motivate them to travel between Germany and the UK to strive for this special trophy.”

 Olena Oezman has been an active competitor for about eight years. Starting in 2015 Oelna now hols the titles:
– German Champion 2x
– Grand Champion in Rome: The Nailympion (INJA)
– Grand Champion in Ukraine: The Nailympion (INJA)
– Grand Champion in Argentina (INJA)
– Champion of Russia (Nevakie Berega)
– Nail Technician of the Year (INES)
– Global French Champion INJA: x
– Global Champion Nailympia: 2x
– French Master in Nailsolympic Poland

Olena has over 100 ? 1st places, Winner of Winners and Highest Personal Scorer in different live competitions around the world.
Olena is a mentor and educator for competition-style nails through her academy https://nailacademy-online.com/en/

Nailympia London introduces new competition!

In a remarkable & unforeseen development, Nailympia London introduces a new competition to its online line-up six weeks after the event has taken place

In an unprecedented move, the team at Nailympia took a series of requests to appeal scores from the latest Nailympia London, to a whole new level.

“After noting that the Invent a Nail Shape competition was proving challenging for judges and creating confusion for competitors, it was necessary to relook at this competition and revitalise it,” reveals Alex Fox, global director of Nailympia Competitions. “It was clear that very few entries right across the globe have been actual shape and structure nail inventions since introducing this competition, however we have seen stunning nails crafted for this category, therefore it’s been hard to judge and has afforded concerns that if competitors were not fitting the brief, then should these entries be disqualified?

“I’m not one to disqualify unless it’s deemed absolutely necessary, therefore we needed to find a solution that works now and moving into the future.”

Opting for a solution-oriented approach, the team, inspired by head judge Marian Newman’s insight, decided to listen to industry feedback. Marian Newman observed that competitors were pushing for an industry shift, seeking a competition that allowed complete creative autonomy over shape and design after establishing the stiletto structure. The competitors wanted to create a stiletto nail and from there let their creative juices go wild and bring a new-fashioned nail to life.

From this premise it was decided to take all the entries that had been submitted, scored and awarded for Invent A Nail Shape, at Nailympia London 2023, and move them into a new competition. The criteria were reformed, the initial 4 judges from the original competition invited to re-score the entries and a fifth judge added, giving the competition 13 different criteria.

Now, six weeks after the event, Nailympia London 2023 presents To Stiletto & Beyond, which affords three winners across three divisions who will receive a certificate by email and their medal by post. Additionally, score sheets for this new category will be sent to all participants, providing a comprehensive and fair evaluation of their creative endeavours.

AND THE WINNERS ARE:

To Stiletto & Beyond

Division 1

1st – Nozi Brandel – Israel

2nd – Mei Kwan Leung – Australia

3rd – Tatiana Solovyeva – Russian Federation

Division 2

1st – Mariana Costirco – UK

2nd – Natalia Cibizova – Italy

3rd – Lyubov Tudakova – Russian Federation

Division 3

1st – Mino Vo – UK

2nd – Tatyana Texter – Germany

3rd – Charisse Cassie – UK

 

To stiletto and beyond replaces Invent a Nail Shape for Nailympia London.

Nailympia London is just over 5 weeks away!

On Sunday 15 & Monday 16 October 2023 the Nailympia team will come together, with competitors, judges, partners and sponsors live at Olympia Beauty, ExCel London for the first time in a year! The team can’t wait to welcome everyone to the competition arena, some for the first time.

Competing will stretch and fine tune nail skills. It’s a place to extend and explore creativity. It’s where a nail tech can shed salon life and literally create without boundaries. It’s a place to show the world their artistic potential and ability, and the judges can’t wait to see what will be created this year.

There will be nine fantastic competition categories taking place live in the arena including Gel Polish Manicure, UV Gel Tip & Overlay, L&P Acrylic  Sculpture, Perfect Match, The Joy Of Nails, French Twist, Salon Nails, Stiletto Nails and Fantasy Complete Look.

Registration for these categories closes at 11.59pm BST on Friday 29 September 2023.

Click here to register for Nailympia London 2023 today.

If you’d like to read the guide to competing at Nailympia click here.

The team is looking forward to welcoming you to the arena – there will be 16 trophies and 210 medals to award!

Nailympia London 2023 is set to be our biggest EVER competition!

Nailympia London’s online categories recently closed with an unprecedented number of entries! With 363 places taken across 8 competition categories, the judges are definitely going to have their hands full this year!

As judging for the online categories gets underway, we turn our attention to the fantastic live arena categories we have taking place at London ExCel (new location) on Sunday 15th & Monday 16th October 2023. Our arena will be hosted at the Olympia Beauty show for the 19th year, attracting a global audience of beauty professionals and giving our competitors the show experience, alongside the competition.

This year we have 9 live arena categories taking place including:

  • Gel Polish Manicure (Sun 15 Oct)
  • UV Gel Tip & Overlay (Sun 15 Oct)
  • L&P Sculpture (Sun 15 Oct)
  • Perfect Match (Sun 15 Oct)
  • The Joy Of Nails (Sun 15 Oct)
  • French Twist (Sun 15 Oct)
  • Salon Nails (Mon 16 Oct)
  • Stiletto Nails (Mon 16 Oct)
  • Fantasy Complete Look (Mon 16 Oct)

Entry for these categories will close at 11.59pm BST on Friday 29th September, but please be aware – ALL LIVE CATEGORIES HAVE LIMITED SPACE so your favourite categories may close sooner if they are sold out. Click here to enter today!

The full schedule for the live arena categories can be found here: www.nailympia.com/london/itinerary

Following these fantastic competition categories will be our Live Awards Show taking place on stage at Olympia Beauty on Monday 16 October at 4pm BST. This show will see us awarding 15 trophies, 90 gold medals, 60 silver medals and 60 bronze medals.

The trophies at Nailympia London include our Winner of Winners, Art Winner of Winners, Team Trophy, UK Top Tech, Individual Overall Top Scorer, Global Cup and the European Cup. We’ll also have a fantastic goody bag for every competitor with gifts from our incredible lineup of sponsors.

We can’t wait to welcome you to Nailympia London – register for your place here: www.nailympia.com/london/entry

Nailympia London is in association with Scratch

In partnership with REM and Olympia Beauty and sponsored by Gelish, OPI, Entity, Artistic Nails, Aleana Hand, Willow, Glitterbels, Staleks Pro and Look Envy.

If you’d like to sponsor Nailympia London please email scott.derbyshire@scratchmagazine.co.uk

Are fashion nails your thing? Wizard of Oz is a dream theme!

Runway Nails is an online category at Nailympia London this year! It’s easy to enter from anywhere in the world and at just £39 per ONLINE category, it’s a fantastic opportunity to challenge yourself & show off your skills!

RUNWAY NAILS

For this category you’re tasked with creating 3 press-on full cover nail tips that will enhance, accessorise and interpret this fashion brief. The finished nail designs should include suitable shape and length for a catwalk show and you can use any suitable products (not necessarily just nail products).

To enter this category you’ll submit the following:

  • 1 photo of all 3 nails displayed side by side on a sheet of white paper
  • 3 separate close up photos of each individual nail on a sheet of white paper
  • 1 photo of a mood board that offers insight into the thoughts, ideas & journey behind the styles
  • 1 text document describing the 3 nail designs in no more than 100 words (in English)

Register for your place today – we can’t wait to see your creativity & skill shine through! 

CLICK HERE TO ENTER TODAY!

DON’T FORGET… If you enter a mix of 6 or more arena & online categories you’ll automatically receive 10% off your total entry fee