Posts Tagged ‘Glitterbels’
The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide
Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago.
The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering has quickly expanded to include gel polishes and paints, builder gels, tools, salon essentials, furniture and apparel, and its number of monthly customers reaches over 10,000.
Online and in-person training is also available via the brand, and its education team scooped Nail Team of the Year at the Scratch Stars Awards 2024.
“Our mission is to ensure high-performance products are accessible to all,” says a spokesperson for Glitterbels.
But it’s not just its products that have expanded – the brand boasts a US HQ, as well as its Staffordshire base in the UK, and is stocked in hundreds of beauty supply stores across the globe, from the Netherlands to Australia. With brand ambassadors worldwide, Glitterbels is dedicated to providing guidance to pros internationally. “Nail technicians who shop and follow Glitterbels feel more like a community, rather than a group of customers,” continues its spokesperson.
“With open support groups and a dedicated customer service team, Glitterbels provides ongoing guidance to nail techs. The team shares tutorials, blogs and live videos, with knowledge on how best to use products. The education team can also be found in the comments of social media posts, offering top tips and advice on any problems customers may be facing.”
Fun fact: One of Glitterbels’ most popular products is Brush On Builder Gel in Dolly.
A passion for community is also clear via events, designed to excite pros and immerse them in the signature pink and magical aesthetic of Glitterbels. In June, the DreamFest event in Manchester welcomed around 400 attendees to shop the brand, network, learn and immerse in fun social media activities, including celebrity fans of Glitterbels.
The brand is sponsoring renowned competition, Nailympia London 2024, as it marks its 20th anniversary at the Salon Beauty trade show (13-14 October) – where Glitterbels is exhibiting. Its dedication to encouraging creativity and supporting global talent perfectly aligns with Nailympia’s values, as the spokesperson concludes: “At the heart of Glitterbels is a passion for creativity. This is something we try and showcase within all aspects of our business, so we love seeing the talent involved in the nail industry and take pride in supporting nail technicians during their journeys.”
Explore the Glitterbels brand via www.glitterbels.com
Top 40 announced in North America’s Star Nail Artist contest: Season 1
An impressive 30,000 nail artists across Canada, the USA and Mexico expressed interest in the first season of North America’s Star Nail Artist contest, and the top 40 techs – who will compete for a grand prize – have been revealed.
Powered by the team behind Scratch magazine and Nailympia Competitions, North America’s Star Nail Artist (‘NASNA’) is a free online contest that champions professional creativity and artistry. Monthly challenges will be revealed – from October 2024 to April 2025, with eliminations after each, until the top three competitors are unveiled in May 2025.
These three competitors will be flown to the Premiere Orlando trade event, at which an event will be hosted to reveal the champion, who scoops a prize package with a $10,000 value: a mix of cash and industry opportunities.
Meet the 40 shortlisted pros who be be battling it out to be named North America’s Star Nail Artist:
- Aisha Corcoran – Alberta, Canada
- Amberley Robinson – New Mexico, USA
- Anastasia Totty – Florida, USA
- Ashley Biasella – Arizona, USA
- Aspen Aguirre – Texas, USA
- Aura Aponte-Flores – Texas, USA
- Aurelija Dobravalskyte – Alberta, Canada
- Carolina Quintero-Carrillo – Nevada, USA
- Cheryl Derivi – Florida, USA
- Claire Pitts – Indiana, USA
- Dari Williams – Florida, USA
- Elizabeth Citalan – Florida, USA
- Erin Paschke – Oregon, USA
- Gwyneth Scallions – Missouri, USA
- Hirsch Hunty – North Carolina, USA
- Hope Jung – Wisconsin, USA
- Isabelle Calhoun – South Carolina, USA
- Jamie Wilson – Wyoming, USA
- Jane Tuttle – Idaho, USA
- Jennie Shaw – Ontario, Canada
- Jessica Vero – British Columbia, Canada
- Kelsey Mcquay – Florida, USA
- Kelsey Waldo – Saskatchewan, Canada
- Kristal Arevalo – Idaho, USA
- Lauren Mitchell – Florida, USA
- Mary Esparza – California, USA
- Melissa Whiffen – Newfoundland, Canada
- Michelle King – Nebraska, USA
- Michelle Soto – Florida, USA
- Monica Castro – California, USA
- Nancy Okon – Illinois, USA
- Ngoc (Lila) Nguyen – Missouri, USA
- Rebecca Compton – Virginia, USA
- Rebecca Mozzillo – Ohio, USA
- Rochelle Dingman – California, USA
- Sierra Pagan – Florida, USA
- Tatiana Savostikova – Florida, USA
- Tina Zavala – Kentucky, USA
- Yuliia Kovalchuk – New York, USA
- Zaira Vega – Mexico City, Mexico
Each challenge is set by a different sponsor of this season’s contest: CND, Light Elegance, Gelish, LeChat Nails, Glitterbels and 3EM.
Helena Biggs
Helena Biggs, editorial & partnerships director at Scratch magazine, comments: “North America’s Star Nail Artist represents an opportunity to celebrate the talent and creativity that define our industry, and the shortlisted professionals have already shown immense talent and imagination via their entries. We can’t wait to see the innovative designs and techniques that they will bring at each challenge stage.”
The competition invited nail professionals from the USA, Canada, Mexico and Greenland, regardless of their industry experience, to showcase their creativity and flair. They entered online with a video and images of their work, and entry closed August 31.
Follow the journey of our contestants by clicking here, or view their work on their own challenge pages by clicking their names above.
Whether contestants specialize in intricate hand-painted designs, avant-garde sculptures or dazzling embellishments, North America’s Star Nail Artist – Season 1 promises to offer a platform for their talents to shine.