Meet HD Professional Nail Systems: a brand dedicated to raising standards via award-winning education & products

What should pros look for in a nail brand? Products that help to elevate artistry, high-quality education and a passionate team behind-the-scenes are key qualities – and HD Professional Nail Systems ticks every box.

Founder, Hazel Dixon’s career stems 18 years and she has an awe-inspiring collection of over 100 awards to show for it, owing to her passion for nail art, as a way to express creativity and push boundaries, and accessible, continuous learning.

She is in the Scratch Stars Awards Hall of Fame for the competition’s Nail Stylist and Mixed Media Artist categories, due to winning the titles three times, and HD Nail Artist Academy proudly sits alongside as an Ultimate Nail Team. Hazel added the Services to the Nail Industry title to her Scratch Stars portfolio in 2022, and scooped The Nail Business Mentor of the Year Award this year.

Accolades started early in her career, with the nail artist, educator & global competition judge winning her first trophy in 2009. She launched her training academy in 2012, which caters to all skill levels and offers in-depth, online and in-person courses aligned with National Occupational Standards (NOS), focusing on areas such as nail anatomy, chemistry and innovative techniques. Becoming HD Nail Artist Academy Ltd in 2016, educators were introduced across the UK, and Hazel launched nail brand, HD Professional, two years later.

The professional brand was initially known for its acrylic systems and has expanded to offer a range of gel systems and nail art accessories over time. Hazel is also a brand consultant & UK distributor for Akzentz products and via the HD Professional Nail Systems website, the Akzentz Shine-on No Wipe Topcoat is the best-selling product. It’s followed by the HD Pro Shine It! No Wipe Top Coat and Flex It! Clear (Universal Base), then the Akzentz Luxio Base Gel and HD Pro Flex It! Fibre – Cover Cameo.

The brand is sponsoring esteemed industry competition, Nailympia London 2024, recognising the event’s platform for nurturing talent, creativity and professional growth that comes from challenging oneself. The partnership also aligns with HD Professional Nail Systems’ values of promoting artistic and technical excellence, and Hazel’s passion for competing.

Looking to the future, the company is aiming high, with an emphasis on raising industry standards via its ever-evolving products and education. “The long-term vision is to maintain and strengthen our reputation as leaders in the nail industry, both through cutting-edge education and high-quality, professional-grade products,” notes a spokesperson.

Find out more about HD Professional Nail Systems via www.hazeldixonnails.com