Judges From Around the World that Support Nailympia Competitions
Organiser Nailympia Judge
Alex Fox
United Kingdom
Competition Organiser| Consultant| Influencer
Area of judging expertise: Organiser. judges some art & poster competitions
Years as a judge: 19
Number of Nailympia events judged: Organiser
Nailympia events judged:
Are you an educator?: No
Industry accolades: N/A
Favourite nail brands: N/A
Industry figures you admire: Too many to list. It goes without saying, all Nailympia judges & competition hosts & organisers.
Career biography: Alex Fox's career began in Brooklyn, New York, in 1993, working on photographic journals. In 1998, she transitioned to the UK's first trade nail magazine, Nails Plus, as editorial director, where she led a team of 10 and organised The Nail Championships at Earls Court, London. In 2003, she co-founded the UK's Scratch magazine, a leading publication for hand, nail, and footcare professionals. Alex was instrumental in creating the Scratch Stars Awards in 2012, celebrating excellence in the UK nail industry. She also launched the first consumer nail magazine, Gloss & introduced Scratch Middle East in 2014 during her decade-long stay in Qatar.
Returning to the UK, Alex took on the role of global director for Nailympia. She also partnered with industry leaders Marian Newman and Jennie Nippard to create the Nail Safari, an annual 5-day educational event hosted on her family’s zoo, has championed global nail artistry thru GlossaryLive.com & works as a consultant & freelance journalist.
Personal biography: Alex finds joy in the simple pleasures of cooking and gardening. She loves creating delicious meals & nurturing her garden, where she cultivates a bee & butterfly haven. Meditation is a cornerstone of her daily routine, allowing her to maintain balance and mindfulness. Living a life inspired by the principles of Buddhism, Alex strives for compassion, wisdom and inner peace. She cherishes spending quality time with her family and enjoys moments at their family zoo, a unique and serene sanctuary they’ve built together.
Why you believe in nail competitions?: Believing in a nail competition is believing in yourself, wanting to improve your skills, elevate your industry persona and bettering your skillset for your clientele too. It’s about believing in the power of creativity, community & continual improvement. They are more than just contests, they are vibrant gatherings that celebrate the artistry and dedication of nail professionals around the world. They are a networking extravaganza. By participating in these events, we all contribute to the growth & elevation of the entire industry on a global stage.
Advice to competitors: Read the competition rules thoroughly. Each category may have specific requirements regarding techniques, themes & presentation. Familiarise yourself with the judging criteria to align your work with what the judges are looking for.
Competitions can be stressful, but staying calm will help you perform at your best. Focus on your work & block out distractions.
Visualize yourself executing your design flawlessly. Positive thinking can boost your confidence & help you stay focused under pressure.
Engage with fellow competitors & industry professionals. Observe their techniques & designs. Networking can provide valuable insights and inspire new ideas.
Competitions are a journey of growth, self-discovery & betterment. Enjoy the creative process, the challenge & the opportunity to connect with others in the industry. Regardless of the outcome, celebrate your hard work & dedication. Participating in a competition is an achievement in itself.